Your FindLaw.com Listing
A Powerful Marketing Tool
Findlaw.com is the most-searched Web site on the Internet. What does that mean to you? That means your FindLaw firm profile and FindLaw attorney profile will be highly visible to people searching for a lawyer.
From your attorney profile or firm profile, potential clients can find your Web site. In addition to finding your FindLaw site through the search engines, the FindLaw.com connection gives you an immediate strong presence on the Internet — even before your new site is completed and scanned by the search engines.
How can you take full advantage of your FindLaw profiles?
Fill out your firm profile. Put in all relevant information that might be of interest to a potential client. Write a brief intro duction to your firm. You may want to use material from your Web site or write new material. Be sure to include terms that describe the type of lawyer someone may be looking for — car accident lawyer and insurance claims attorney, for example, if you are a personal injury lawyer.
Fill out your attorney profile. As with the firm profile, take the time to think about the terms someone might use to find your law firm. If yours is an immigration law firm, for example, use terms such as immigration lawyer, visas, green card, etc., in your introductory statement.
Completely filling out your profile information and adding an introduction is an important tool in your overall marketing strategy. Because your profiles reside on the FindLaw.com Web site, they will have immediate credibility with the search engines.
Alex Morris consults with law firms throughout the Phoenix, Arizona, area. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.
