Personal Injury Law Firms
Internet Marketing that Works
As a personal injury lawyer, you know that potential clients need to talk to a lawyer before they discuss their accident and their injuries with an insurance adjuster. How will an injured person or family and friends find your law firm?
If you have an effective Internet presence, potential clients in Phoenix, Scottsdale, and the surrounding area can find you and communicate with you at any time of day or night. Unlike a TV ad, or radio ad, your name and contact information is always available on the Internet.
Contact FindLaw legal marketing consultant Alex Morris
40-minute free consultation
480-889-4216
When you talk to legal marketing consultant Alex Morris, he will explain how you can establish a strong presence on the Internet and differentiate your law firm from other personal injury law firms.
- What types of cases do you want to handle? Do you want motor vehicle accident cases only? Is your focus on medical malpractice or products liability? Do you handle dog bites? Slip and Fall? Motorcycle Accidents? Your Web site can give visitors an overview of how you can help.
- Are you thinking of expanding your practice into additional personal injury areas? The Internet and your FindLaw site can help you define and test your market areas. Do you want to add dog bite attacks, premises liability, workers' compensation, Social Security Disability, or other topics to your practice? Add those areas to your Web site.
- What are your personal injury clients concerned about? Are they worried about medical bills and property damage? Are they worried that the insurance company won't give them a fair settlement? Especially in cases of catastrophic injury, are they concerned about long-term medical, financial, and occupational needs? Your FindLaw site can assure them you can help.
- How do you help your clients? Let potential clients know how you will handle their cases. Many of them may feel intimidated about talking to an attorney. Your FindLaw site can help you give people the confidence and comfort they need to call you. Personal injury is a personal business. Your Internet site can introduce you to clients.
- What do you want your site to look like? When it comes to personal injury website design, there are lots of ways you can present yourself to the public; Do you want to use pictures of people or practice related imagery? Perhaps you want to showcase your office or building? Maybe you want to use a conceptual design that reflects an idea or attribute of your firm? For whatever approach you want to take, your FindLaw designer can help you create a beautiful and memorable personal injury website design.
Personal injury is a highly competitive business. You need to be accessible to clients when they need you. Your Web site needs to be a compelling introduction to you and your firm that convinces clients to call or e-mail you. At FindLaw, legal marketing is our only business. We can help.
Alex Morris consults with law firms throughout the Phoenix, Arizona, area. On our testimonials page, learn more about how his customers have benefited from having a custom-designed, custom-written, optimized Internet Web site.
PERSONAL INJURY MARKETING CASE SUMMARY
In June of 2006 Craig Knapp, the managing partner of Knapp & Roberts, met Alex Morris at the ATLA convention in Seattle. Craig is a hugely successful wrongful death trial lawyer in Scottsdale who has won a number of mulit-million dollar verdicts in Arizona. Craig had grown frustrated with the performance of his two existing sites, which were designed by another legal website provider. The sites, while visually appealing, were completely invisible to the search engines. Because of this, Knapp & Roberts were using expensive pay-per-click(PPC) campaigns that were producing large bills but no new clients. In a 45 minute conversation Alex was able to show Craig why the two sites were not performing and together they launched a plan to vastly improve his online web presence without the use of PPC.
Understanding the importance of focus with the search engines, Craig had FindLaw build 4 new sites for his practice; A main personal injury site, a nursing home abuse site, a motor vehicle accident site, and a site focused on medical malpractice. From the outset, Alex Morris set realistic performance expectations as it takes time for the search engines to index and rank new content, particularly in competitive areas like personal injury. As expected, the new sites took almost a year to really start producing. Today, all of his sites are doing well in the search engines and they are producing a consistent stream of prospective client calls and emails. Most importantly, his sites have brought him a number of very large cases.
